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Taking the advantage of the opportunity by its centenial anniversary DIC will adopt a new corporate symbol. The design concept behind the new symbol is "collaborative inspiration."

The colors blue and green embody the commitment and efforts in dealing with environmental issues and the implementation of Management Vision "Color and Comfort by Chemistry”. These are the first steps on a new path of future growth.

In addition to the web relaunch and the conversion of print material, signs and flags etc, also the entrance building of DIC Performance Resins Vienna and its exteriors have been redesigned.